Michelle Parrish, Managing Editor 03-04 wrote a great piece on her company’s marketing blog: http://www.unboundedition.com/content/view/6565/50/
Here’s an excerpt:
In addition, the university’s lawyers have now demanded copies of 30 years of syllabi from every class Dr. Meyer taught at SLU. All of this in an attempt to revoke Dr. Meyer’s tenure. All of this to a professor whose passion for teaching and respect for journalistic integrity has impacted thousands of students.
Why is this happening? It comes down to freedom of speech. Dr. Meyer is tenured. He speaks his mind and is not afraid to question authority. University President Rev. Lawrence Biondi hates that fact. It’s become personal.
SLU needs to recognize that it is ruining its reputation with those thousands of alumni – those faithful brand ambassadors. By refusing to listen to its “customers” – the students who pay top dollar for their education – the school risks a strong backlash from its most valuable populations.
In fact, a movement is already growing. In an age of social media, blogs and instant communication, information is readily available and news spreads fast. E-mails have circulated from students who vow never to open their pocketbooks until the issue is resolved. Social networks like Facebook allow alumni to keep in touch with former classmates, including those who have gone on to become influential journalists, or, more importantly, major donors.
And why do these former students care so much anyway? Because Dr. Meyer is truly unlike any other professor.